29 March 2012

GREECE RE-BRAND

~ Youtube:Peter Economides ~

... Or is it branding GREEKS?

  • Vaut le voir

  • See also the comment below by always-good Corfu Blues Man, and heed his link on rebranding.

  • Ditto reference to 1999 article by Andrew Apostolou.

  • In fact, set a regular habit of checking out Corfu Blues (not that I'm one to speak) and you will be well informed and entertained and hold your own in any salon or dive in town.
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    3 comments :

    Jim said...

    Well spotted.
    Did you see my posting on this topic?

    http://corfublues.blogspot.co.uk/2012/02/on-art-of-rebranding-geece.html

    11:31 am
    Jim said...

    Even more significant was this image survey

    http://corfublues.blogspot.co.uk/2012/02/changing-foreign-perceptions-of-greece.html

    11:33 am
    Jim said...

    Thanks!

    Just noted you linked twice to the same Apostolou piece, with no link to the main posting On the Art of Rebranding. Could you do that when you have a moment?

    8:17 am

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