Blogging: "won't take much time."

Poignant post by Grumpy Old Bookman.

I don't normally cite GOB because my devotion to his blog is a private part of my earlier life as young turk master of the booky universe, but this time he hits home.

"Holtzbrinck are inviting authors from all of their tradegroups -- Holt, St. Martin's, Farrar/Straus, Tor, and Picador -- to set up blogs through the company. The invitation notes: 'In terms of effort on the author's part, a successful blog needs to have at least three posts a week, and it only takes a few minutes to post a new message, so it won't take them much time.'

It was at that point that the air started to change colour.

IT WON'T TAKE THEM MUCH TIME.

Ha!