28 March 2008

April 6: 'commercial blogging' an offence

"The end, it seems, could be nigh for those cheeky hoteliers who pretend to be customers on TripAdvisor and write themselves glowing reviews.

As of April 6, Brussels will be banning such underhand activities as the EU’s Unfair Commercial Practices Directive comes into force, making commercial blogging, or flogging as it’s known, an offence.

The new law includes two categories of unfair commercial practise - misleading practices and aggressive practices. Whether a practise is deemed unfair will be judged in light of the effect it has on the average consumer’s consequent decision to purchase."

Ulp. I call it 'blugging' and it constitutes a large part of my smokes, soaks and pokes income.

No comments :